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Ramped Quota

Quota gradually increases over the rep's first 3-6 months instead of starting at full quota.

Draws & Guarantees Beginner

How it works

Instead of measuring a new rep against full quota immediately, the plan ramps attainment expectations: e.g., 0/25/50/75/100% across months 1-5. Pair with a non-recoverable draw to provide income while ramping. The standard practice for SaaS AEs and BDRs.

Formula

Effective_quota = full_quota x ramp_percentage(month)

Worked example

Example. Quota $100K/quarter; ramp 25/50/75/100% across Q1 first month, second month, etc. A new AE in month 2 of their first quarter is measured against $50K, not $100K.

Pros & cons

Pros

  • Fair to new hires
  • Reduces ramp-period attrition
  • Aligns plan with realistic ramp

Cons

  • Requires careful rules-of-engagement for territory transitions
  • Adds complexity to capacity planning

Best for

  • All new AE and BDR hires
  • Reps changing segment or territory
  • Reorgs and territory rebalancing